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How Will the Home Improvement Industry Weather the Tough Economy?

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The news these days speaks mostly of recession, the suffering economy, struggling industries and individual businesses.  Given the state of our country's economy one would expect that the Home Improvement Industry will also suffer.  However, that may not be the case.

In New England and other parts of the country, new construction housing has all but come to a halt, and housing sales in general are down significantly from the first half of this decade.  In the past most families occupied a residence for an average of 5-7 years.  But in a difficult economy that number is rising.  Many homeowners are choosing to sit tight in the house they currently reside.  This is great news for the Home Improvement Industry.

This phenomenon should positively affect established and professional remodeling and replacement contractors in 2 significant ways.  The first way is that essential systems that tend to break down over time such as roofing, furnaces, boilers, hot water heaters, windows, and appliances, still need to be replaced.  In the past some homeowners may have passed the cost and duty of replacing these systems to the next owner.  But in many cases that is no longer an option.

The second way home improvement companies in New England may reap some benefits is the "don't move improve" mentality.  Instead of upgrading to a newer larger home many people are opting to add on or remodel their existing home to suit their families needs.  These types of projects often include additions, finished basements and attics, low-maintenance siding upgrades, garages, and kitchen and bathroom remodels.

Homeowners still need to do their homework and consider carefully who they hire.

Although well established companies will survive this tough season, less professionally run businesses and "fly-by-night" contractors most likely will not.  If you are interviewing a contractor and they seem desperate to have your business and do not have a list of recent references to provide, consider this; There's a high likelihood that contractor will not be around for the long run.  Do you want someone handling a project for you that will not be able to honor any warranty or service any issues that might arise it the future?  Furthermore, consider the low level of workmanship you will receive from someone who is barely making money, if any, on your project.  They will cut any corner possible.

Paint is Changing: Green Products to Consider in Massachusetts

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How to be friendly to the environment when re-decorating and still have a beautiful and long lasting interior paint job.

How Are Paints Changing?: the optimal coating - harmony paintPaint companies in the US and the world have been working feverishly to come up with the optimal coating to do two main things: minimize the impact on air quality and deliver maximum performance. They are also developing compositions without deadly or carcinogenic components, such as lead, in their paint products. No lead compounds have been used in paint since 1977.

Clean Air Act: In 1996, Revisions to the Clean Air Act demanded that paint manufacturers do something about volatile organic compounds (VOC). VOC's are solvents that help paint dry quickly, provide a smooth finish, flow easily and promote leveling and curing. They helped control thickness, hardness and smoothness of a typical application.

What's wrong with VOC's?: The problem with VOC's is that when they evaporate, they contribute to the creation of ozone, a common pollutant and potential safety hazard. The amount of VOC's in traditional latex paint typically falls between 200 to 300 grams per liter. Traditional solvent-based alkyds may have 400-500 g/L, and clear finishes, varnishes, shellacs, stains and lacquers are generally in the VOC range of 350-750 g/L.

Paint Products to Consider: An few excellent examples of high quality paint products with low VOC's are:

  • Sherwin Williams® DurationTM Interior
  • Sherwin Williams® HarmonyTM Interior
  • Sherwin Williams® PrepRiteTM Primers
  • Benjamin Moore NaturaTM
  • California ElementsTM

Regarding performance, generally, as the VOC content goes down, the flowability and dried smoothness reduces and the overall ease of painting goes down. However, scrubability and abrasion resistance is much improved for the paints listed above. Products are improving rapidly and may become what we as painters desire for our customers very soon.

It's vitally important that you consult with and only hire painters who have taken the time to educate themselves on the laws that recently changed. You as a homeowner can be held responsible if an uncertified product crosses state borders and is opened by a painter on your property. Rest assured the local heath departments will be more vigilant than ever in the upcoming season. Expect to see them checking labels for old and non-local (non-conforming) products. Choose your products and painting contractors wisely.

The Daunting Task of Choosing Paint Colors

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Choosing paint colors for your house painting project can be one of the hardest and most stressful decisions of a home improvement project.  Nobody wants to make a mistake that they will have to live with for years or pay for an expensive re-do.  How many times have you chosen a color thinking it would lookchoosing paint colors one way and then when it is up you realize it looks totally different than you expected?  This sometimes causes people to pick "safe colors" (a.k.a. boring) or to stick with the existing color.  With a little bit of time and planning you can be sure to pick colors you will not only be happy with but actually truly love. 

Be Open Minded

You need to be willing to experiment and think outside of the box.  Sometimes color schemes that you would never dream of, actually look fantastic when you see them on a house.  One of the best places to start is by taking a drive around and observing other houses to see what colors appeal to you.  You should be careful however, not to match your color choice to houses that are nearby. 

Narrow it Down

Once you have found the basic idea of what you like, you can visit a local paint store and pick up some color charts.  You can also check online as many websites such as SherwinWilliams.com and BenjaminMoore.com offer color visualizers where you can actually play around with different colors on a house.  Just keep in mind you are looking at a computer screen and the colors may not be exact.  Once you have narrowed down your color choices it is time to test it out.

Sample and Test

Purchase a few samples of the actual paint colors you are considering.  (Trust me it is worth the few bucks.)  You can apply the paint samples directly to an area of the house or you can paint a poster board and tack that up to the house.  It is best to check the color after it has fully dried and at different times of day.  Sometimes a color will be just what you expect or it may "grow on you" as you give it a chance, other times you may know immediately that it is not right for you.

Go For It!

Color selection is very much based on individual tastes and preferences.  Remember one man's "Smurf House" is another man's "Beautiful Blue".  As long as you are comfortable and happy with the color, go for it.  Just make sure to do your homework so the end result is exactly what you expected! 

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